Evidence before conviction.
Venture and growth investors, private equity, and public-market analysts use the shelf record where the panels go quiet: the fragmented, independent half of grocery where categories form before the syndicated data notices.
Diligence
Independent verification of a target’s distribution claims: doors, depth, shelf position, and price realization, measured rather than represented. A channel check you can footnote.
Thesis monitoring
Watch a position’s shelf presence move visit to visit: facings gained or lost, price-ladder shifts, private-label encroachment. The shelf moves before the print does.
Category mapping
Concentration and fragmentation structure for the categories you underwrite: for venture, the entrant velocity and eye-level turnover that mark a category forming; for buyouts, the consolidation math.
Spreadsheet-ready extracts (CSV or Excel) for the model, an API for systematic workflows, a dashboard for the desk, and warehouse shares for data teams, with stated observation dates on every row and history preserved from first measurement. Public materials anonymize retailers; named-banner coverage is part of the license, under terms that respect our store relationships.
McGovern Measurement Company licenses observational retail data. We are not a registered investment adviser, we do not provide investment advice, and our data contains no material non-public information. It is measured from shelves any member of the public can walk past.