Featured research.
Analyses drawn from our own measurement program. Retailer identities are anonymized in public materials; clients see the named record.
Where the next wave of grocery brands breaks in first
293 brands in our footprint qualify as emerging, and 58% have not reached a single conventional chain: emerging brands fill 5.4% of the specialty shelf against 2.3% of the mass shelf, and the independent aisle is where the next wave shows up months before the panels see it.
At eye level, one kombucha brand triples its shelf share
Measured in-store, eye level is distributed nothing like the shelf overall: some brands hold three times their footprint there, and some of the biggest assortments sit below it.
The same product, priced 29% apart across town
Across 549 identical products stocked at three or more banners, the median price spread is 29%, a quarter spread by 50% or more, and zero price identically everywhere.
New-wave brands price a tier above the classics
Scoring one city’s ice cream shelf by brand era and price tier: 37% of new-wave SKUs sit at premium or above, against 10% for heritage brands, and their better-for-you share runs four times higher.
The functional-beverage cooler is a land war
Prebiotic sodas, kombuchas, adaptogen waters: the most fragmented door in grocery is also the fastest-moving. What facing-level measurement shows that scanner data cannot.
One product, two prices: digital and physical disagree
The same item routinely carries a different price in the store than on the same banner’s digital shelf. The spread is measurable and directional.